Kilkari Impact Evaluation
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|ClinicalTrials.gov Identifier: NCT03576157|
Recruitment Status : Completed
First Posted : July 3, 2018
Last Update Posted : September 30, 2022
British Broadcasting Corporation (BBC) Media Action is presently implementing two large scale mobile health (mHealth) initiatives in India: Kilkari and Mobile Academy. Kilkari is an outbound service that delivers weekly, time-appropriate audio messages about pregnancy, childbirth, and childcare directly to families on their mobile phones, starting from the second trimester of pregnancy until the child is one-year-old. Mobile Academy (MA) is an Interactive Voice Response (IVR) in-service audio training course for Accredited social health activists (ASHAs) in India designed to refresh their knowledge of life-saving preventative health behaviors and improve their interpersonal communications skills. Both programs were initiated in Bihar in 2012, and have been scaled widely in a number of states with support from Ministry of Health and Family Welfare (MOHFW) at the national level, National Health Missions (NHM) at the state level, and an alliance of donors (Gates Foundation, USAID, Barr Foundation, and UK Department for International Development (UKAid)).
The Johns Hopkins School of Public Health, Oxford Policy Management, and University of Cape Town are supporting BBC Media Action and the Ministry of Health and Family Welfare (MOHFW) are conducting an external evaluation of both Kilkari and Mobile Academy (MA). The evaluation spans through April 2020.
|Condition or disease||Intervention/treatment||Phase|
|Breast Feeding Family Planning Essential Newborn Care Training of Frontline Health Workers||Other: Kilkari||Not Applicable|
|Study Type :||Interventional (Clinical Trial)|
|Actual Enrollment :||5095 participants|
|Intervention Model:||Parallel Assignment|
|Primary Purpose:||Health Services Research|
|Official Title:||Impact Evaluation of Maternal Health Information Messaging in India|
|Actual Study Start Date :||July 7, 2018|
|Actual Primary Completion Date :||March 20, 2020|
|Actual Study Completion Date :||December 31, 2021|
Pregnant and postpartum women randomized to the Kilkari arm will receive health information messages over their mobile phone during pregnancy and up to 1 year postpartum.
Kilkari is an outbound service that delivers weekly, time-appropriate audio messages about pregnancy, childbirth, and childcare directly to families on their mobile phones, starting from the second trimester of pregnancy until the child is one-year-old.
No Intervention: Comparison
Existing standard of care; no new health messages
- Exclusive breastfeeding [ Time Frame: 0-6 months following delivery ]The study aims to detect a 5% change in the proportion of women who report practicing exclusive breastfeeding
- Immediate breastfeeding [ Time Frame: 1 hour following delivery ]The study aims to detect a 5% change in the proportion of women who report practicing immediate breastfeeding
To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.
Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT03576157
|N/A-- recruitment occurring at household / community level in 4 districts: Rewa, Rajgarh, Mandsaur, Hoshangabad|
|Rewa, Madhya Pradesh, India|
|BBC Media Action|
|Principal Investigator:||Amnesty E LeFevre, PhD||Johns Hopkins School of Public Health, University of Cape Town|