Text Message Nudges for COVID-19 Vaccination
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ClinicalTrials.gov Identifier: NCT05037201 |
Recruitment Status :
Completed
First Posted : September 8, 2021
Last Update Posted : July 20, 2022
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Condition or disease | Intervention/treatment | Phase |
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Covid19 | Behavioral: Text message | Not Applicable |
The COVID-19 pandemic has caused significant morbidity and mortality across the world. Effective vaccines are now available but underutilized. In July 2021, Ascension Health implemented a mandate requiring all employees to obtain the COVID-19 vaccine by November 12th. In August 2021, the number of COVID-19 cases in the US increased rapidly, specifically in states with lower vaccination rates, many of which are served by Ascension Health facilities.
Nudges are subtle changes to the way information is framed or choices are offered that can have a significant impact on behavior. Status quo bias is a preference for the current state which is often used as a reference point when making decisions. Changes from the reference point are often faced with high inertia and this prevents changes in behavior. Default options are the setting of the baseline reference point and are often taken as an implicit recommendation. In prior work, changing default options has led to significant changes in health-related behaviors. For example, changing prescription default settings in the EHR from opt-in to opt-out for generic prescriptions increased the rate of generic prescriptions from 75% to 98% across Penn Medicine (Patel et al. Annals of IM. 2014; Patel et al. JGIM 2018). Framing program participation as opt-out has led to a 22% increase in enrollment in a COVID-19 surveillance testing program (Oakes et al. NEJM Catalyst 2021) and triple enrollment in remote monitoring programs for medication adherence (Mehta et al. JAMA Cardiology. 2018) and diabetes management (Aysola et al. AJHP 2016)
Study Type : | Interventional (Clinical Trial) |
Actual Enrollment : | 2000 participants |
Allocation: | Randomized |
Intervention Model: | Parallel Assignment |
Masking: | Double (Investigator, Outcomes Assessor) |
Primary Purpose: | Health Services Research |
Official Title: | A Randomized Trial of Text Message-Based Nudges to Increase COVID-19 Vaccination |
Actual Study Start Date : | October 11, 2021 |
Actual Primary Completion Date : | October 25, 2021 |
Actual Study Completion Date : | November 8, 2021 |

Arm | Intervention/treatment |
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No Intervention: Usual care
The control arm will receive usual health system messaging about the importance and deadlines for receiving COVID-19 vaccination.
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Experimental: Text message
The intervention arm will receive a text message stating that the vaccine is reserved for them on a specific date. They will have the ability to reschedule to a different day, opt-out of this text messaging intervention, or if previously vaccinated they can upload documentation to the Ascension website.
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Behavioral: Text message
The intervention arm will receive a text message stating that the vaccine is reserved for them on a specific date. They will have the ability to reschedule to a different day, opt-out of this text messaging intervention, or if previously vaccinated they can upload documentation to the Ascension website. |
- Percent receiving COVID-19 Vaccine [ Time Frame: 2 weeks ]The percent of participants that receive the COVID-19 vaccine within 2 weeks of the intervention.
- Time to receive COVID-19 vaccine [ Time Frame: 4 weeks ]Time to COVID-19 vaccination in days within 4 weeks of the intervention.

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Ages Eligible for Study: | 18 Years and older (Adult, Older Adult) |
Sexes Eligible for Study: | All |
Accepts Healthy Volunteers: | Yes |
Inclusion Criteria:
- Ascension Associate Employee
Exclusion Criteria:
- Prior vaccination for COVID-19
- Exemption from COVID-19 vaccination

To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.
Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT05037201
United States, Missouri | |
Ascension | |
Saint Louis, Missouri, United States, 63134 |
Principal Investigator: | Mitesh Patel, MD, MBA | Ascension |
Responsible Party: | Ascension South East Michigan |
ClinicalTrials.gov Identifier: | NCT05037201 |
Other Study ID Numbers: |
RAS20210002 |
First Posted: | September 8, 2021 Key Record Dates |
Last Update Posted: | July 20, 2022 |
Last Verified: | July 2022 |
Individual Participant Data (IPD) Sharing Statement: | |
Plan to Share IPD: | No |
Plan Description: | Individual patient data will not be shared |
Studies a U.S. FDA-regulated Drug Product: | No |
Studies a U.S. FDA-regulated Device Product: | No |
COVID-19 Respiratory Tract Infections Infections Pneumonia, Viral Pneumonia Virus Diseases |
Coronavirus Infections Coronaviridae Infections Nidovirales Infections RNA Virus Infections Lung Diseases Respiratory Tract Diseases |