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Evaluation of Marketing Interventions in Colombia

The safety and scientific validity of this study is the responsibility of the study sponsor and investigators. Listing a study does not mean it has been evaluated by the U.S. Federal Government. Read our disclaimer for details.
 
ClinicalTrials.gov Identifier: NCT03210454
Recruitment Status : Completed
First Posted : July 7, 2017
Last Update Posted : August 22, 2017
Sponsor:
Information provided by (Responsible Party):
Kathryn Yount, Emory University

Brief Summary:
The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

Condition or disease Intervention/treatment Phase
Gender Based Violence Intimate Partner Violence Other: Smallholder Marketing Other: Intimate Partner Violence (IPV) Prevention Training Not Applicable

Detailed Description:

The proposed project seeks to implement a cluster-randomized controlled trial (RCT) to measure the impact of increasing women´s incomes and providing gender equality trainings on women´s empowerment and risk of intimate partner violence (IPV) in Colombia. This project will be the first in Latin America to evaluate rigorously the impact of a marketing intervention, alone and combined with IPV prevention training. The knowledge generated from this evaluation has the potential to identify the most effective solutions to empower women, as well as to drive transformative change in current approaches to reduce IPV and promote gender equality in highly vulnerable populations in Colombia, and worldwide.

The goal of the project is to estimate the impact of generating livelihood opportunities and providing gender-based violence (GBV) training to reduce IPV among women in Colombia. This will generate much needed evidence on the most effective approach to empower women smallholder farmers and reduce their exposure to IPV. Investigators will conduct a cluster randomized controlled trial targeting approximately 100 smallholder farmers' associations and approximately 2700 women. Results will inform and strengthen future programming of humanitarian assistance and can be replicated in humanitarian interventions in other parts of the world.

The experimental operational research will compare two programmatic modalities and their impact on women's risk of exposure to IPV, against a comparison group where no intervention takes place. The modalities will include: (1) providing a stable income for women, and (2) providing a stable income and IPV trainings to women. The evaluation will take place in five departments: Cauca, Valle de Cauca, Meta, Caquetá, and Nariño.

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Study Type : Interventional  (Clinical Trial)
Actual Enrollment : 1882 participants
Allocation: Randomized
Intervention Model: Parallel Assignment
Intervention Model Description: The randomization occurs at the farmer's association level.
Masking: None (Open Label)
Primary Purpose: Other
Official Title: Evaluation Of The Effect Of Marketing Interventions For Women On Economic Empowerment And Risk Of Intimate Partner Violence In Colombia
Actual Study Start Date : April 2, 2016
Actual Primary Completion Date : July 31, 2017
Actual Study Completion Date : July 31, 2017

Arm Intervention/treatment
Experimental: Treatment Group 1
Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention.
Other: Smallholder Marketing
The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.

Experimental: Treatment Group 2
Farmers associations, including men and women, will be randomized to receive the smallholder marketing intervention combined with the intimate partner violence (IPV) prevention training.
Other: Smallholder Marketing
The smallholder marketing intervention involves product purchasing (e.g., bananas, beans, goats, eggs) from smallholder farmers' associations through WFP's large procurement procedures. WFP is will also provide technical training on topics such as sustainable farming practices, quality control, and business practices.

Other: Intimate Partner Violence (IPV) Prevention Training
IPV prevention training involves 24 hours of gender training (gender equality and rights, economic empowerment, gender-based violence prevention), and 8 hours of nutrition and food security training (with a focus on gender).

No Intervention: Comparison Group 3
Women involved with farmers's associations that work independently of World Food Programmes (WFP's) assistance.



Primary Outcome Measures :
  1. Incidence Physical and/or Sexual IPV [ Time Frame: Post-Baseline (12 Months) ]
    The number of new physical and/or sexual IPV encounters as reported in the study survey.

  2. Change in Prevalence of Physical and/or Sexual IPV [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    The difference in the number of physical or sexual IPV encounters between baseline and post intervention as reported in the study survey.


Secondary Outcome Measures :
  1. Incidence Physical IPV [ Time Frame: Post-Baseline (12 Months) ]
    The number of new physical IPV encounters reported.

  2. Incidence Sexual IPV [ Time Frame: Post-Baseline (12 Months) ]
    The number of new sexual IPV encounters as reported in the study survey.

  3. Incidence Psychological IPV [ Time Frame: Post-Baseline (12 Months) ]
    The number of new physiological IPV encounters as reported in the study survey.

  4. Incidence Economic Coercion [ Time Frame: Post-Baseline (12 Months) ]
    The number of new encounters of economic coercion as reported in the study survey.

  5. Change in Prevalence of Physical IPV [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    The difference in the number of physical IPV encounters between baseline and post intervention as reported in the study survey.

  6. Change in Prevalence of Sexual IPV [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    The difference in the number of sexual IPV encounters between baseline and post intervention as reported in the study survey.

  7. Change in Prevalence of Psychological IPV [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    The difference in the number of psychological IPV encounters between baseline and post intervention as reported in the study survey.

  8. Change in Prevalence of Economic Coercion [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    The difference in the number of economic coercion encounters between baseline and post intervention as reported in the study survey.


Other Outcome Measures:
  1. Women's Attitudes Towards Gender [ Time Frame: End-Line (12 Months Post Intervention) ]
    General attitudes towards gender will be qualitatively collected via interview from women post intervention.

  2. Change in Women's Economic Empowerment [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    Changes in women's thoughts on economic empowerment will be qualitatively collected via interview.

  3. Change in Women's Attitudes Towards Gender [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    Differences in general attitudes towards gender will be qualitatively collected via interview from women from baseline to post intervention.

  4. Household Food Insecurity [ Time Frame: End-Line (12 Months Post Intervention) ]
    Access to adequate amounts of food for the household will be assessed via interview.

  5. Change in Household Food Insecurity [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    Change in access to adequate amounts of food for the household from baseline to end-line will be assessed via interview.

  6. Total Personal and Household Income [ Time Frame: End-Line (12 Months Post Intervention) ]
    The total income generated for a household will be collected via interview.

  7. Change in Total Personal and Household Income [ Time Frame: Baseline, End-Line (12 Months Post Intervention) ]
    The difference in the total income generated for a household from baseline to end-line.



Information from the National Library of Medicine

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Ages Eligible for Study:   18 Years to 60 Years   (Adult)
Sexes Eligible for Study:   All
Accepts Healthy Volunteers:   No
Criteria

Inclusion Criteria:

  • Women currently married or living together with a man as if married
  • Males or females who are active within the farmer's association are eligible to participate

Exclusion Criteria:

  • Women who have a husband/partner who is living elsewhere permanently

Information from the National Library of Medicine

To learn more about this study, you or your doctor may contact the study research staff using the contact information provided by the sponsor.

Please refer to this study by its ClinicalTrials.gov identifier (NCT number): NCT03210454


Locations
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Colombia
World Food Programme Colombia
Aurora, Bogotá, Colombia
Sponsors and Collaborators
Emory University
Investigators
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Principal Investigator: Kathryn Yount, PhD Emory University
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Responsible Party: Kathryn Yount, Professor, Emory University
ClinicalTrials.gov Identifier: NCT03210454    
Other Study ID Numbers: IRB00083606
First Posted: July 7, 2017    Key Record Dates
Last Update Posted: August 22, 2017
Last Verified: August 2017

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Studies a U.S. FDA-regulated Drug Product: No
Studies a U.S. FDA-regulated Device Product: No