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Countering Young Adult Tobacco Marketing in Bars

This study is currently recruiting participants.
Verified September 2012 by University of California, San Francisco
Sponsor:
Collaborator:
National Cancer Institute (NCI)
Information provided by (Responsible Party):
University of California, San Francisco
ClinicalTrials.gov Identifier:
NCT01686178
First received: September 12, 2012
Last updated: September 19, 2012
Last verified: September 2012
History of Changes

September 12, 2012
September 19, 2012
September 2012
May 2015   (final data collection date for primary outcome measure)
Self-Reported Tobacco Smoking in past 30 days [ Time Frame: Between baseline and follow-up at 1,2, & 3 years post-baseline ] [ Designated as safety issue: No ]
The main outcome measure for this analysis will be the proportion of current smoking, defined as self-reported smoking on one or more of the past 30 days.
Same as current
Complete list of historical versions of study NCT01686178 on ClinicalTrials.gov Archive Site
Not Provided
Not Provided
Not Provided
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Countering Young Adult Tobacco Marketing in Bars
Countering Young Adult Tobacco Marketing in Bars

The goal of the study is to implement and evaluate interventions to decrease smoking among young adults attending bars and nightclubs. It is believed that the proportion of young adult current smokers during and after the intervention will be significantly less than the proportion of young adult smokers before the intervention in each of the study cities.
Not Provided
Interventional
Not Provided
Allocation: Non-Randomized
Intervention Model: Parallel Assignment
Masking: Open Label
Primary Purpose: Prevention
Smoking Cessation
Behavioral: Anti-smoking social marketing campaign
We will utilize industry market research tools to define the target audience (segment of community with high smoking prevalence and high social influence) and directly counter tobacco industry lifestyle marketing strategies through local promotion of a smokefree brand and branded bar and club events.
  • Experimental: Anti-smoking social marketing campaign
    In prior research, a high risk subpopulation of young adults was identified in San Diego, CA: the "hipster" subculture. We developed a yearlong pilot social branding intervention to decrease smoking among this group, using social events and social leaders to promote a strong nonsmoking lifestyle. The intervention rationale is based on utilizing industry market research tools to define the target audience and directly countering tobacco industry lifestyle marketing strategies. We now propose to extend this intervention to three other cities (tailoring the intervention to a high-risk subpopulation of young adults in each city) and evaluate it in a multicenter quasi-experimental controlled trial.
    Intervention: Behavioral: Anti-smoking social marketing campaign
  • No Intervention: Control
    Survey research data will be collected in control cities with the same schedule as data collection in the cities where the intervention is taking place.
Ling PM, Glantz SA. Using tobacco-industry marketing research to design more effective tobacco-control campaigns. JAMA. 2002 Jun 12;287(22):2983-9.

*   Includes publications given by the data provider as well as publications identified by ClinicalTrials.gov Identifier (NCT Number) in Medline.
 
Recruiting
40800
May 2015
May 2015   (final data collection date for primary outcome measure)

Inclusion Criteria:

  • Participants are healthy volunteers 18-26 years old currently living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, or Los Angeles who attend bars or nightclubs
  • Able to read, speak, and understand English
  • NOTE: PARTICIPANTS CAN ONLY TAKE PART IN THE STUDY BY ENCOUNTERING STUDY SURVEY TEAMS OUT AT BARS OR NIGHTCLUBS IN ONE OF THE STUDY CITIES LISTED ABOVE. PARTICIPANTS CANNOT SIGN UP FOR THE STUDY BY CALLING OR EMAILING.

Exclusion Criteria:

  • Out of age range (18-26 years old)
  • Not living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, Los Angeles or New York City, or currently attending college outside of the target cities.
  • Unable to read, speak, or understand English.
  • Unwillingness or inability to participate or give informed consent.
Both
18 Years to 26 Years
Yes
Contact: Sarah Olson, BA 415-502-0758 sarah.olson@ucsf.edu
United States
 
NCT01686178
1U01CA152074-01
No
University of California, San Francisco
University of California, San Francisco
National Cancer Institute (NCI)
Principal Investigator: Pamela M Ling, MD, MPH University of California, San Francisco
University of California, San Francisco
September 2012

ICMJE     Data element required by the International Committee of Medical Journal Editors and the World Health Organization ICTRP