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Countering Young Adult Tobacco Marketing in Bars

This study is currently recruiting participants.
Verified September 2012 by University of California, San Francisco
Sponsor:
Collaborator:
National Cancer Institute (NCI)
Information provided by (Responsible Party):
University of California, San Francisco
ClinicalTrials.gov Identifier:
NCT01686178
First received: September 12, 2012
Last updated: September 19, 2012
Last verified: September 2012
History of Changes
  Purpose

The goal of the study is to implement and evaluate interventions to decrease smoking among young adults attending bars and nightclubs. It is believed that the proportion of young adult current smokers during and after the intervention will be significantly less than the proportion of young adult smokers before the intervention in each of the study cities.


Condition Intervention
Smoking Cessation
 Behavioral: Anti-smoking social marketing campaign

Study Type: Interventional
Study Design: Allocation: Non-Randomized
Intervention Model: Parallel Assignment
Masking: Open Label
Primary Purpose: Prevention
Official Title: Countering Young Adult Tobacco Marketing in Bars

Resource links provided by NLM:

U.S. FDA Resources

Further study details as provided by University of California, San Francisco:

Primary Outcome Measures:
  • Self-Reported Tobacco Smoking in past 30 days [ Time Frame: Between baseline and follow-up at 1,2, & 3 years post-baseline ] [ Designated as safety issue: No ]
    The main outcome measure for this analysis will be the proportion of current smoking, defined as self-reported smoking on one or more of the past 30 days.


Estimated Enrollment: 40800
Study Start Date: September 2012
Estimated Study Completion Date: May 2015
Estimated Primary Completion Date: May 2015 (Final data collection date for primary outcome measure)
Arms Assigned Interventions
Experimental: Anti-smoking social marketing campaign
In prior research, a high risk subpopulation of young adults was identified in San Diego, CA: the "hipster" subculture. We developed a yearlong pilot social branding intervention to decrease smoking among this group, using social events and social leaders to promote a strong nonsmoking lifestyle. The intervention rationale is based on utilizing industry market research tools to define the target audience and directly countering tobacco industry lifestyle marketing strategies. We now propose to extend this intervention to three other cities (tailoring the intervention to a high-risk subpopulation of young adults in each city) and evaluate it in a multicenter quasi-experimental controlled trial.
 Behavioral: Anti-smoking social marketing campaign
We will utilize industry market research tools to define the target audience (segment of community with high smoking prevalence and high social influence) and directly counter tobacco industry lifestyle marketing strategies through local promotion of a smokefree brand and branded bar and club events.
No Intervention: Control
Survey research data will be collected in control cities with the same schedule as data collection in the cities where the intervention is taking place.

  Eligibility

Ages Eligible for Study:   18 Years to 26 Years
Genders Eligible for Study:   Both
Accepts Healthy Volunteers:   Yes
Criteria

Inclusion Criteria:

  • Participants are healthy volunteers 18-26 years old currently living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, or Los Angeles who attend bars or nightclubs
  • Able to read, speak, and understand English
  • NOTE: PARTICIPANTS CAN ONLY TAKE PART IN THE STUDY BY ENCOUNTERING STUDY SURVEY TEAMS OUT AT BARS OR NIGHTCLUBS IN ONE OF THE STUDY CITIES LISTED ABOVE. PARTICIPANTS CANNOT SIGN UP FOR THE STUDY BY CALLING OR EMAILING.

Exclusion Criteria:

  • Out of age range (18-26 years old)
  • Not living in San Diego, Portland, Albuquerque, Oklahoma, San Francisco/Bay Area, Nashville, Tucson, Los Angeles or New York City, or currently attending college outside of the target cities.
  • Unable to read, speak, or understand English.
  • Unwillingness or inability to participate or give informed consent.
  Contacts and Locations
Please refer to this study by its ClinicalTrials.gov identifier: NCT01686178

Contacts
Contact: Sarah Olson, BA 415-502-0758 sarah.olson@ucsf.edu

Locations
United States, California
University of California, San Francisco Recruiting
San Francisco, California, United States, 94530
Principal Investigator: Pamela M Ling, MD, MPH            
Sponsors and Collaborators
University of California, San Francisco
National Cancer Institute (NCI)
Investigators
Principal Investigator: Pamela M Ling, MD, MPH University of California, San Francisco
  More Information

Publications:

Responsible Party: University of California, San Francisco
ClinicalTrials.gov Identifier: NCT01686178     History of Changes
Other Study ID Numbers: 1U01CA152074-01
Study First Received: September 12, 2012
Last Updated: September 19, 2012
Health Authority: United States: Institutional Review Board
United States: Federal Government

Keywords provided by University of California, San Francisco:
Smoking
Smoking Cessation
Tobacco Use Cessation
Social Networks
Social Control, Informal

Additional relevant MeSH terms:
Smoking
Habits

ClinicalTrials.gov processed this record on May 21, 2013