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Young Adult Smoker's Treatment Demand

This study has been completed.
University of Iowa
American Legacy Foundation
Information provided by (Responsible Party):
Robin Mermelstein, University of Illinois at Chicago Identifier:
First received: March 30, 2012
Last updated: April 11, 2014
Last verified: April 2014

The purpose of this study is to determine whether tailored online advertisements will drive young adult smoker's (18 to 26 years old), who are motivated to quit, to use Internet-based cessation treatment.

Condition Intervention
Smoking Cessation
Behavioral: Online advertisement

Study Type: Observational
Study Design: Observational Model: Case Control
Time Perspective: Cross-Sectional
Official Title: Increasing Young Adult Smoker's Demand for Internet-based Cessation Treatment

Further study details as provided by University of Illinois at Chicago:

Primary Outcome Measures:
  • Program Enrollment [ Time Frame: 1-month intervals over 7 months ] [ Designated as safety issue: No ]
    Rates of enrollment will be calculated as the proportion of visitors who enroll in treatment (e.g., number of enrollments/number of click-throughs from banner ads).

Enrollment: 3070
Study Start Date: May 2012
Study Completion Date: November 2012
Primary Completion Date: November 2012 (Final data collection date for primary outcome measure)
Groups/Cohorts Assigned Interventions
No ad exposure
Young adults, who enroll in the cessation program, one month prior to presenting the online advertisements (intervention).
Ad exposure
Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention).
Behavioral: Online advertisement
Internet advertisement with messages tailored for young adult smoker's motivated to quit


Ages Eligible for Study:   18 Years to 30 Years
Genders Eligible for Study:   Both
Accepts Healthy Volunteers:   Yes
Sampling Method:   Non-Probability Sample
Study Population

Young adult Internet users


Inclusion Criteria:

  • 18 to 30 years old
  • smoke on some days or everyday
  • enrollment in specified online cessation program
  Contacts and Locations
Choosing to participate in a study is an important personal decision. Talk with your doctor and family members or friends about deciding to join a study. To learn more about this study, you or your doctor may contact the study research staff using the Contacts provided below. For general information, see Learn About Clinical Studies.

Please refer to this study by its identifier: NCT01569529

United States, Illinois
Institute for Health Reseach and Policy, UIC
Chicago, Illinois, United States, 60608
Sponsors and Collaborators
University of Illinois at Chicago
University of Iowa
American Legacy Foundation
Principal Investigator: Robin J Mermelstein, PhD University of Illinois at Chicago
Principal Investigator: Susan J Curry, PhD University of Iowa
  More Information

No publications provided

Responsible Party: Robin Mermelstein, Director, Institute for Health Research and Policy, University of Illinois at Chicago Identifier: NCT01569529     History of Changes
Other Study ID Numbers: 2008-06778, R01CA134861-01A1
Study First Received: March 30, 2012
Results First Received: October 31, 2013
Last Updated: April 11, 2014
Health Authority: United States: Institutional Review Board processed this record on November 25, 2014