Tu Salud Si Cuenta Media Campaign (TSSC)
The Tu Salud, Si Cuenta (TSSC) media campaign uses behavioral journalism, community outreach and environmental changes to promote physical activity and nutritional changes among disadvantaged Mexican-Americans living along the U.S./Mexico border. This intervention posits that increased physical activity and increased fruit and vegetable consumption with smaller portion sizes will result in a decrease in obesity prevalence and diabetes incidence in this population.
Behavioral: TSSC Randomized Behavioral Intervention for weight loss
|Study Design:||Allocation: Randomized
Endpoint Classification: Efficacy Study
Intervention Model: Parallel Assignment
Masking: Open Label
Primary Purpose: Prevention
|Official Title:||Evaluation of a Media Campaign: Tu Salud Si Cuenta|
- Physical Activity [ Time Frame: baseline, yr. 3, post-intervention ] [ Designated as safety issue: No ]
- Fruit and Vegetable Intake [ Time Frame: baseline, yr. 3, post-intervention ] [ Designated as safety issue: No ]
- Waist circumference [ Time Frame: baseline, yr. 3, post-intervention ] [ Designated as safety issue: No ]
- Hip circumference [ Time Frame: baseline, yr. 3, post-intervention ] [ Designated as safety issue: No ]
- Confirmed Awareness: Confirmation of recognition of messages [ Time Frame: baseline, third year, post-intervention ] [ Designated as safety issue: No ]
|Study Start Date:||February 2003|
|Study Completion Date:||May 2013|
|Primary Completion Date:||May 2013 (Final data collection date for primary outcome measure)|
This study arm is located in Brownsville, Texas. This community is exposed to the TSSC media messages as well as may be visited by the lay health workers and see the built environment changes
The intervention community is exposed to the media messages of the TSSC campaign. Residents of this community also receive the lay health worker visits as well as benefit from the positive built environment changes.Behavioral: TSSC Randomized Behavioral Intervention for weight loss
We will enroll up to 200 weight-loss challenge participants to receive text messages on personal mobile phones throughout the challenge. Consent and enrollment in the trial will take place at registration for the weight-loss community challenge in the language of their choice. Recruited participants will be randomly assigned to a group after consenting to the study and the timing and content of text messages will vary according to group assignment (Groups A - D).
Group A will receive weekly reminders for upcoming weigh-in events. Group B will receive the same weekly reminders but will also receive one-way messages every two weeks providing the participant motivational messages/topics and weight loss health tips. Group C will receive the same text messages as Group B but will also receive weekly prompts to self-monitor weight status. Group D will receive the same text messages as Group C plus daily prompts that will act as a guide for the participant to monitor behavior changes.
No Intervention: 2
The control group is located in Laredo. This community is not exposed to the TSSC messages nor does the campaign work to actively change the built environment or use lay health workers to share physical activity and nutrition information.
Show Detailed Description
|United States, Texas|
|University of Texas Houston Health Science Center, Brownsville Regional Campus|
|Brownsville, Texas, United States, 78521|
|Principal Investigator:||Belinda M Reininger, DrPH||University of Texas Houston Health Science Center|
|Principal Investigator:||Kevin Hwang, MD||University of Texas Medical School|